WE ARE STAYHARD AND DEDICATION IS IN OUR DNA.
DEDICATION DEFINED
We are excited to introduce our latest campaign - Dedication Defined. At Stayhard, dedication is in our DNA, which is why we have chosen to follow three individuals who have a burning desire to pursue their passions. We packed some trunks with our latest collection and headed to Stockholm to meet with Richie, Viktor, and Hampus - three guys who are living proof that dedication pays off.
IT`S BEEN A WHILE
What a Ride...
A lot has happened since we first saw daylight in 2005. Yeah you heard right, we’ve been around for a while. Everything started out in a basement in a small Swedish town called Herrljunga, with two guys who couldn't find a decent store for guys like them.
Throughout the years there have been ups and downs, but through hard work and dedication we’ve managed to keep a top of mind position within the male e-com fashion industry.
2022 was the year we were told that Stayhard was supposed to shut down…
But did we?
STAYHARD FRIENDS
Anthon Bosch
Not only is he competing in the World Tour for South Africa in Snowboarding, he is as well one of our absolut favorites in terms of a Dedicated guy that see everyday in life as a blessing..
Vitor Castro
Vitor has been the face of Stayhard the last couple a years, he lives in the magical city of Porto and is a real Style Icon. A true artist that we love..
Men With Streetstyle
These guys need no introduction, we have worked together for a while now, and we feel that we are a perfect match in terms of life and fashion in general..
Richie Efosa Omorowa
Football Fever: Meet the Young and Talented Striker, Richie Efosa Omorowa
Football is not just a sport; it's a way of life. No one knows this better than Richie Efosa Omorowa, the 19-year-old professional footballer from Brommapojkarna, who lives and breathes the beautiful game. Richie is the epitome of dedication when it comes to football, and his story is an inspiration to anyone who wants to pursue their dreams.
Viktor Olsson
Viktor Olsson: Capturing Life Through a Lens
In a world that often seems to move at an astonishing pace, it's refreshing to come across individuals like Viktor Olsson, who exude a sense of timeless ease and joy in everything they do. Viktor, known for his warm smile and sociable nature, is a true embodiment of living life to the fullest. While many people find solace in their work, Viktor sees it as much more than just a job—a mere means to an end. Instead, he embraces every moment, making each day a remarkable experience.
Hampus Marcussen
Hampus Marcussen - The Coffee Dude: Embracing Passion, Sustainability, and Nature's Beauty
Step into the world of Hampus Marcussen, affectionately known as "The Coffee Dude." With his cheerful demeanor and genuine enthusiasm, Hampus embraces each day with anticipation, eager to uncover the wonders it has in store.
