The Story Behind DB

DB, also known as Douchebags, was founded in Norway in 2009 by freeski legend Jon Olsson and engineer Truls Brataas. Their goal? To create travel gear that combines style, functionality, and durability. They wanted to empower urban explorers and outdoor enthusiasts with products that make every journey better. By 2012, the brand officially launched with a commitment to providing high-quality backpacks, carry bags, luggage, and accessories designed for people who lead active, adventurous lives.

Award-Winning Design and Innovation

Since its launch, DB has garnered numerous accolades for its innovative design and rapid growth. The company is a 6-time Gaselle award winner, demonstrating its consistent triple-digit growth and strong profitability. DB's unique approach to travel gear has also earned it multiple ISPO design awards, recognizing the brand's ability to blend practicality with style. Moreover, co-founder Truls Brataas has been honored with the prestigious International Ernst & Young Entrepreneur of the Year award, a testament to the brand's forward-thinking vision.