Sustainability is increasingly becoming a focal point in the fashion industry.
How does Arkk Copenhagen integrate sustainability into its design and production processes, and what role do you believe sustainable practices play in the future of footwear design?
Working with suppliers who can guarantee the provenance of materials and hold international certifications demonstrates a commitment to transparency and quality. This not only ensures the integrity of our products but also contributes to global sustainability efforts.Creating a healthy work environment where trust is paramount can greatly enhance employee satisfaction and productivity. When individuals feel valued and respected in their workplace, it fosters a positive atmosphere that often translates into better outcomes and more innovative solutions.Producing products designed for longevity is another essential aspect of sustainability. By focusing on durability and quality, you're reducing the amount of waste generated and contributing to a more sustainable economy. This kind of mindset is crucial for protecting our planet and creating a better world for future generations
Q&A - Marco Formentini
We sat down with the Head of Designs at Arkk Copenhagen to get some more insight by the mastermind behind the innovative designs at Arkk..
Hi Marco - Tell us a little about how you started out with Sneakers?
I was born in the Marche ( IT ) region in 1992. Coming from a family with a background in shoemaking and designing, I focused my studies on footwear design at Istituto Marangoni Milano in 2015. My experience in the industry began in 2009, gaining valuable insight working for prestigious shoemaking in Italy. In 2018 I left Italy to further advance my career in the international footwear sector.
Can you share with us some insights into your creative process?
I mostly take inspiration from daily life. Observing people and their needs is a fantastic way to improve your footwear designs. By understanding how people interact with their footwear in different situations and cultures, you can create designs that not only look great but also improve their lives in terms of comfort, functionality, and style.
Arkk Copenhagen is known for its sleek and innovative footwear designs. In your opinion, what elements are essential for creating a standout shoe in today's sneaker landscape?
Understanding the social perspective and context while briefing a collection can really elevate the meaning and impact of ours designs. By delving into the story behind each product, we believe we can create footwear that resonates with people on a deeper level and reflects the values and narratives that are important to our brand and our customers. This attention to detail and narrative can set your products apart in the market and create a stronger emotional connection with our customers and a new audience
Q&A - Marco Formentini
Uncover Petrol
ARKK Copenhagen
- Regular Price
- 1 199 kr
- Sale Price
- 1 199 kr
- Regular Price
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1 199 kr
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- per
Raven Mesh Pet Triple
ARKK Copenhagen
- Regular Price
- 770 kr
- Sale Price
- 770 kr
- Regular Price
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1 099 kr
- Unit Price
- per
Essence Pistachio
ARKK Copenhagen
- Regular Price
- 939 kr
- Sale Price
- 939 kr
- Regular Price
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1 249 kr
- Unit Price
- per
The sneaker culture has evolved significantly over the years. How do you ensure that Arkk Copenhagen stays ahead of the curve and continues to resonate with sneaker enthusiasts while also appealing to a broader audience?
The ARKK RAVEN is indeed iconic and have made a significant impact in the industry. Staying true to our brand's story while continually innovating is key to staying relevant and inspiring others in the industry. Innovation plays a crucial role in our design, especially in the competitive world of footwear. By embracing new technologies, materials, and design concepts, we believe we can push boundaries and create products that captivate and inspire consumers. This commitment to innovation not only drives creativity but also keeps our brand fresh and exciting. Maintaining a balance between heritage and innovation is a delicate yet essential aspect of design. It's about respecting the brand's roots while embracing the evolution of trends and consumer preferences
Lastly, designing footwear requires a balance between functionality and style. How do you approach this balance when creating new shoe designs for Arkk Copenhagen, and what factors do you prioritize in the design process?
Functionality, comfort, and design are core values for Arkk Copenhagen. Designing sneakers from start to finish, with meticulous attention to these aspects, reflects a commitment to quality and customer satisfaction. Ensuring that functionality, comfort, and design align at the highest level requires substantial effort and expertise, the months we spend refining our products before launching them into the market highlight the brand's dedication to delivering excellence. This process ensures that our sneakers look stylish but also perform well and provide the comfort and quality that customers expect. This approach is crucial in building customer loyalty and maintaining the brand's reputation. By consistently delivering on all fronts—functionality, comfort, and design—Arkk Copenhagen establishes itself as a trusted name in the industry.